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Join SPIEL’13,the leading Games Fair over the world

24-27 October 2013 Messe Essen-Germany

The International Games Event SPIEL in Essen can look back on an impressive history.Over the last 30 years it has continuously grown,setting new standards.Visitors,media and retailers of SPIEL highly ap-preciate the chance to get a complete overview over the game industry and to receive immediate feedback from the consumersside at the same time.Exhibitors consider SPIEL to be the highlight of the year and a perfect occasion for introducing new products to the market.For your information we have compiled all relevant SPIEL date.

Facts and figures:

With 149,000 visitors,hundreds of press,radio and TV journalists and 827 exhibitors from 37 nations,showing their products on a 47,000 square meters exhibition space,last years SPIEL with COMIC AC-TION has confirmed once more its uniqueness among the game exhibition scene.

SPIELs high publicity level:

All exhibitors benefit by the wide publicity that SPIEL provides.They have realized that this International Games Event represents an ideal platform for public relations.Compared to other events all exhibitors agree that one of the special things about the Essen SPIEL is the overwhelming coverage in domestic and foreign media.During the four days of the International Games Event hundreds of journalists,along with their teams,reported on nearly everything that came their way in Essen.

News Show for the media and retailers-a cost-free service:

An increasing number of publishers gain profile by introducing their new products on the occasion of Essen SPIEL.The Friedhelm Merz Verlag has created a cost-freeNews Showwher journalists and re-tailers get first hand information on the latest games innovations.

Enormous appeal to visitors:

The International Games Event SPIEL,a must for all gamers,welcome 149.000 visitors from all over the world.It has consolidated its reputation as an internationally unique phenomenon.The exhibitors booths were teeming with gamers; courses and competitions were enthusiastically accepted.Retailers,teachers,representatives of public institutions and the whole game community collected information on the novelties of the year.For many exhibitors the Essen SPIEL not only paid in terms of public relations but also in hard currency.Many games had soon been out of stock and new merchandise was quickly called in.

SPIEL12 also resounded positively from the booths of foreign companies.Exhibitors from abroad spoke of an ever increasing licence business.

The whole range of the game industry displayed at SPIEL:

All kinds of products are presented at Essen:from family,adult,children and parlour games to strategy,mail,adventure,fantasy and science fiction games.An increasing number of electronic games adds to the range of classic board games;but also books dealing with games and toys.

The idea of the SPIEL games event in Essen:

The secret of this fairs success remains the basic idea that goes back to 1983:the idea of inviting the con-sumer and gamer,to play new games and toys and make up his own mind about the quality of the individual game.Thus,the direct impact of a new product can easily be perceived and represents a perfect means of measuring its general appeal.As there are also many retailers and key accounts,the obvious interest in new releases also has a direct impact on the decisions this group of people has to make,as to which new game should better be put on the retailerss order list.

24.-27 October 2013 Messe Essen-Germany

Our manager of board-game department: Miss Echo (, Cell:86 138 1155 9037 )

will on behalf of AF attend this Fair.

You are welcomed to contact or meet with her on business

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